English Proofreading & Copy-Editing
Blog Post
Proofreading for businesses - Editing for your SEO
Bridget Gevaux • 17 December 2019
How proofreading can improve your website's SEO ranking
As a business owner you will know how important it is to show a professional brand image. This can be marred by punctuation and spelling errors and poor grammar in your business literature. I will proofread your work to ensure it is error free. Benefits of having your work proofread include:
- Correcting errors in brochures, leaflets, campaigns etc can save expensive reprints later.
- Build brand reputation and brand quality.
- Avoid ambiguity and misunderstandings.
For the past few years Google has implemented significant changes to its PageRank algorithm that reward excellent content on webpages with higher rankings in its search engine results pages (SERPs) at the expense of websites with poor-quality content.
In a BBC report, a business entrepreneur stated that "poor spelling is costing the UK millions of pounds in lost revenue for internet businesses" https://www.bbc.co.uk/news/education-14130854
Among those defining hallmarks of poor-quality content are spelling and typographical errors. This is why proofreading beforehand is vital. If the written text content is poorly developed and doesn't convey meaningful and useful information to readers, as far as Google is concerned it has little value. It will not cultivate trust in potential customers and users will not be encouraged to stay long on the page (and bounce rate is a vital factor for ranking pages in Google search). As a result, this is indicative of low-value content and will be reflected in Google search rankings.
To help optimise the value of your website, and thus to search engines, it is vital that the text is proofread and edited so that it is well written, its objectives are set out in plain English, uses correct grammar and is free of spelling errors. For instance, if there are misspellings in your important keywords, your website could fail to show up on vital keyword searches.
English proofreading and editing service. Essential tips for proofreading your thesis or dissertation.
Proofreading guide on punctuation, style and grammar for book authors. Bridget Gevaux is a freelance copy-editor and proofreader (UK) and a Professional Member of the Society for Editors and Proofreaders.
Harvard referencing system. Information for student proofreading dissertation and PhD thesis writing.